Our mission is to help our clients secure & protect the lifestyle they want.


Tony Long

Tony Long is Managing Director who has 28 years’ experience in the financial services industry. He worked in a number of financial institutions (including, Irish Nationwide Building Society, Friends First and New Ireland).

In 2002, he set up his own financial services company Executive Finance, amalgamating with Irish Mortgage Network in 2003 and Bunbury Pension & Investments in 2006. In 2011, Tony re-branded the business as Tony Long Financial Services.

He has a BA in economics from UCD and is Qualified Financial Adviser. He has a Mortgage Diploma and a Professional certificate for General Insurance from the National University of Ireland. He is member of the Life Insurance Association of Ireland and is affiliated to Professional Insurance Brokers Association.

Barry Coleman

Barry started his work in financial services in 1973 at the age of 18. He celebrated 40 years in the business in October 2013.

A Fellow of the Institute of Pension Managers of Ireland and a Revenue Approved Pensioner Trustee, his vast knowledge of Pensions and Investment gives Finance Matters an expert with experience of handling all aspects of Investment.

Barry has seen it all, his unique expertise ensures his clients, over 300 small and medium sized businesses along with many professionals are guided with a steady and trusted hand. He provides clients with a fully transparent service with access to Financial Institutions.


Get in touch to discuss your financial future.